InMarket, a leader in 360-degree consumer intelligence and real-time activation, today announced that it has been selected as winner of the “Best Advertising Measurement Platform” award in the 5th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
InMarket’s advanced Lift Conversion Index® (LCI) platform leverages a patented control versus exposed methodology that enables brands to match real-people to real visits and real sales, determining the overall impact of their omni-channel marketing efforts.
Advanced functionalities like inflight optimization helps brands determine which creative, audience and publisher performs best, enabling campaign optimization on the fly. The ability to measure across channels, including mobile, social, connected TV, Radio, email and web activity to store visits combined with multi-touch attribution, gives marketers a comprehensive view of their campaign performance in one solution.
Additionally, LCI’s ability to determine both visit and sales lift to assess campaign performance and Return on Advertising Spend (ROAS) delivers a true 360-degree closed loop measurement. Prioritizing user experience, LCI streamlines its data and analysis into an easy-to-use singular dashboard, offering marketers an efficient way to visualize their brand’s key performance metrics.
“InMarket is honored to be recognized as the leading advertising measurement platform,” said Todd Morris, Co-CEO of InMarket. “We thank our sophisticated clients, who told us they wanted to go beyond visit data to include retail sales data; they wanted deeper dimensionality with greater speed; and they wanted to have the highest levels of accuracy so they could maximize their return on advertising spend.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries throughout the world.
“While marketers are under increased pressure to drive ROAS amid the return to normal, measuring the overall impact of their omni-channel marketing efforts with precision and accuracy can be a challenge,” said James Johnson, Managing Director at MarTech Breakthrough. “By providing marketers with the tools needed to drive engagement, ROAS and overall lifetime value, InMarket’s breakthrough LCI technology powers a growth engine that enables brands to strategize, execute and measure omni-channel campaigns from planning to purchase in a seamless solution. Congratulations to InMarket on winning ‘Best Advertising Measurement Platform.'”
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