Global Retail Data and Analytics leader, Intelligence Node, announced a strategic partnership with BARE International to expand current online data capabilities to include in-store collected pricing and assortment data and insights. With this partnership, Intelligence Node aims to be a partner of choice for retailers and brands looking for the most comprehensive, data-rich perspective of the consumer buying journey across in-store and online touchpoints.
“We are thrilled to be partnering with BARE International to provide an all-encompassing view of how consumers perceive pricing and assortment, both online, and now in-store,” said Sajeev Sularia, CEO of Intelligence Node. “BARE’s global presence and in-store data collection expertise combined with Intelligence Node’s proprietary online data sourcing and product matching capabilities will enable a shopper-focused view for all retailers and brands.”
Intelligence Node’s award-winning AI-driven eCommerce data sourcing and analytics combined with BARE’s 35 years of proven customer research solutions bring together a holistic set of capabilities for omnichannel retailers and brands. BARE’s innovations include a focus around the in-store customer experience that aligns closely with Intelligence Node’s mission to help retailers and brands be more competitive and improve the shopper experience across store and eCommerce touchpoints. Together, BARE and Intelligence Node offer clients a real-time, 360-degree view of how their shoppers buy.
“Digital adoption has transformed the Experience Research Industry, and we’re excited to partner with a technology firm that shares our passion for quality research,” stated Global Vice President, Jason Bare. “Our partnership with Intelligence Node will provide the actionable insights our clients require to make strategic decisions, from brick and mortar to online experiences and everything in between. Our clients will receive the same quality data they expect from BARE, but more quickly and more comprehensive than ever before.”
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