IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced its launch in the South Korean market. Senior Client Partner Seunghun (Edward) Choi spearheads the expansion and will be pivotal in establishing an in-market presence in South Korea. Choi brings over 25 years of experience to the role and will focus on leveraging essential brand and agency relationships in Korea to drive growth through expanded partnerships.
“South Korean brands are highly regarded in domestic and international markets for their innovation, quality and global appeal,” said IZEA President and Chief Operating Officer Ryan Schram. “Influencer marketing is a powerful strategy for Korean businesses to target both domestic and global consumers in an authentic and impactful way. We are excited to hit the ground running in South Korea to provide the tools, resources, and connections to clients who seek to access the entirety of the modern Creator Economy.”
“Our launch in South Korea comes after our successful launch in China in 2022, where we established direct relationships with some of the largest companies in the country, and expect double-digit growth this year,” Schram continued. “Pairing IZEA’s 17 years of industry trailblazing and international expertise with Edward’s impressive local connections and business acumen, we are confident in our ability to elevate Korean brands and agencies to new heights.”
Choi joins IZEA with a wealth of experience in brand, product and digital marketing for major global companies across a range of industries and geographies. He previously served as Executive Vice President at Geometry Global; Head of Marketing at Gen.G Esports; and Regional Marketing Director at LG Electronics.
IZEA was founded by Ted Murphy in 2006, launching the global creator economy that thrives today. The company has facilitated nearly four million collaborations between influencers and brands, providing influencer marketing campaigns and custom content creation for Fortune 500 businesses and some of the biggest agencies in the world.
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