Sales Automation, Enablement & Intelligence

John McNeil Studio announces newly formed leadership to bolster growth

Creative and strategy work in lockstep to expand offerings as a best-in-class B2B firm
John McNeil

Coming off the heels of multiple new business wins including BMC Software and Commvault, creative marketing company, John McNeil Studio, announces a new leadership and structure to expand client offerings, implement emerging AI technologies, and strengthen its focus on strategy at the core of their work. Newly appointed Head of Strategy, Sonia Minden, and Director of Operations, Tara Hajian, join Gerald Lewis, Executive Creative Director, Integrated Marketing, and Kim Le Liboux, Executive Creative Director, Brand Transformation and Experience, in leading the studio to meet the needs of its global client base while focusing its capabilities as a creative and strategic catalyst for modern marketing organizations.

“We have a strong, accomplished partnership at the helm of the studio,” said John McNeil, Founder and CEO of John McNeil Studio. “As Sonia and Tara both came up through the ranks of JMS, these well deserved promotions are a big deal for us, and represent our values as a company.”

“The impact of the work we do touches all areas of our clients’ business from go-to-market to culture, to sales enablement. We have the expertise that helps our clients get results and build their brands in a multi-channel world,” said Lewis. “We have the talent, the experience, and the discipline to do for our clients what no other creative agency can do.”

“True brand transformation cannot happen without creative working synchronously with strategy,” said Le Liboux. “Sonia and Tara both bring a relentless work ethic to their peers and clients alike. I couldn’t think of two better partners to help drive our company forward.”

In Minden’s elevated role, she will ensure the tight integration of strategy and creative, while serving as a single, operational lead for expanding JMS’s capabilities across Brand Strategy and Transformation, Content, Social, and Thought Leadership. In Hajian’s new position, she will be involved in all aspects of day-to-day business operations, process improvements and client management.

“Today’s strategy is much more than working with clients on advertising briefs—we bring a unique and comprehensive set of offerings that stand outside the traditional agency model,” said Minden. “Our world is drastically changing, especially with the onset of AI, and we feel the best creative work needs to be increasingly strategic in order to impact our clients’ business results.”

“As director of operations, my role is to ensure long standing, valuable relationships with our client partners, helping them get closer to talent,” said Hajian. “Stepping into this new role, I’m excited to be a pillar of support to our cross-functional teams and partner with leadership to work more effectively and efficiently than ever before.”

With newly defined leadership and roles effective immediately, JMS is poised to expand its unique offerings and capabilities to meet the demands of today’s modern clients. This includes the development of a proprietary AI platform, purpose-built to help brands consistently scale their content, available later this year.

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