Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced Velinda Cox, Senior Vice President, eCommerce will be a keynote speaker at the EnvisionB2B Conference & Exhibition, happening June 20-22 in Chicago, Illinois. Produced by Digital Commerce 360, the global leader in eCommerce research and media, EnvisionB2B brings together the thought leaders, teachers and brightest minds in B2B digital commerce and transformation. The event gathers experts from leading organizations to help businesses of all sizes overcome hurdles in the race for eCommerce excellence.
Cox is responsible for the overall strategy and success of Konica Minolta’s eCommerce program, creating new value and experiences for its customers, partners and employees. Through the areas of digital and cultural transformation realization, diversification and expansion of the eCommerce approach, she works together with global leadership teams to develop and support technology infrastructure.
On Thursday, June 22 from 9:30 – 10:00 a.m. CDT during her Keynote Address, ‘A New Strategy for a Digital Channel and Ecosystem,’ Cox will speak about her company’s shift in strategy to develop a customer-focused digital channel and digital technology ecosystem. She will cover how Konica Minolta is taking a “crawl, walk, run” approach to building out its eCommerce technology and developing a better customer experience.
Cox will also participate in a one-hour panel on Wednesday, June 21 at 11:00 a.m. CDT entitled ‘eCommerce Business Strategy: Creating A Blueprint for Digital Commerce Excellence.’ The workshop will break down all the elements of creating an effective master plan that accommodates internal and external stakeholders’ complete needs and expectations.
“There are so many nuances and opportunities when an organization embarks on building a new digital ecosystem, from the technology we need, infrastructure, data, resources – including human resources – and putting it all together comes with challenges at every stage,” said Velinda Cox, Senior Vice President, eCommerce, Konica Minolta. “I look forward to meeting like-minded marketers, learning about their eCommerce journeys and exchanging strategies for ongoing improvements to customer experience.”
“Konica Minolta offers a timely example of how a global manufacturer can bring more value to customers through B2B eCommerce,” said Paul Demery, Editor, B2B, Digital Commerce 360. “We’re thrilled to have Velinda at EnvisionB2B to share insights on how she’s handling all the related technology and business challenges and opportunities.”
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