Koupon Media, the leading consumer insights engine and promotion network in the c-store industry, and Punchh, the leader in digital marketing solutions for physical retailers, today announced a new partnership to develop a solution to help c-store retailers deliver a data-backed, omnichannel loyalty experience to shoppers. Through this integration with Punchh’s marketing technology, c-stores will be able to enhance loyalty programs by leveraging Koupon’s robust database of CPG-funded campaigns and its advanced consumer analytics platform.
“The challenges for successful loyalty programs within convenience stores are significant, but so are the opportunities,” said Brad Van Otterloo, CEO of Koupon. “We are excited to partner with Punchh to bring its best-in-class digital marketing and loyalty solutions to the c-store industry. Combining Koupon’s powerful shopper insights and digital CPG offers with loyalty technology will create a unique opportunity for retailers to attract new consumers and convert them to loyal shoppers.”
Punchh has a long track record of success driving sales and increasing loyalty for brick and mortar restaurants and is working to optimize its solutions for other verticals, including c-stores. Through this technical integration, Punchh will help c-store brands reach and acquire valuable customers, while Koupon will facilitate CPG collaboration and provide shopper insights to launch high impact campaigns. Together, Punchh and Koupon will provide c-stores with the solutions needed to create a consumer experience that delivers value and builds loyalty.
“Loyalty is playing an important role in the c-store industry and to remain competitive, c-store retailers must reimagine the loyalty experience,” said Shyam Rao, CEO of Punchh. “Koupon Media’s ability to source CPG-funded content and provide consumer insights across products, stores and channels will take Punchh-powered loyalty programs to the next level.”
About Koupon Media
Koupon Media is the leading consumer insights engine and promotion network in the c-store industry. Koupon connects over 40,000 c-store retailers with the world’s largest CPG brands to launch digital campaigns that grow sales. Offers delivered in the Koupon Network are powered by Koupon’s AI-driven insights engine which leverages over 10 billion consumer data points to help c-store marketers launch hyper-targeted promotions. Since its founding, Koupon has delivered more than 4 billion offers and today its clients include 30 of the top 50 c-store chains in the United States.
Punchh is the world leader in innovative digital marketing products for physical retailers, combining AI and machine learning technologies, mobile-first expertise, and omnichannel communications designed to dramatically increase lifetime customer value. Punchh offers brands access to real-time consumer information via a live dashboard, enabling them to create and launch campaigns, target specific user segments and review guest feedback. Marketers can connect with customers across any channel through loyalty, offers, ordering, payments, feedback, surveys, gift cards, games and more. More than 170 global enterprise brands rely on Punchh to grow revenue by building customer relationships at every stage, from anonymous to a loyalist.