Leading Consumer PR Firm, Covet PR acquired by Power Digital

The powerhouse partnership provides a one-stop agency experience for consumer brands
public relations

Power Digital today announced its partnership with Covet Public Relations, Inc. (“Covet PR”), a national public relations firm specializing in consumer brands across food, beverage, beauty and wellness. Headquartered in San Diego and with teams in New York, Los Angeles, and San Francisco, Covet PR is one of the nation’s fastest-growing agencies with a best-in-class reputation for its work among both start-ups and legacy brands.

Known and nationally recognized for its cross-channel strategies in both the consumer and B2B industries, Power Digital’s acquisition of Covet PR welcomes a new breed of storytelling to media relations and cross-channel marketing. Expertly applying the partnering agencies’ common passion for and understanding of a cohesive surround-sound marketing approach, Covet PR will layer robust earned media strategy into Power Digital’s existing framework, offering new and existing clients a comprehensive, thoughtful approach to full-funnel marketing.

“When I launched Covet PR in 2014, the PR industry was significantly different than it is today,” says Founder and CEO of Covet PR, Sara Brooks. “Fast forward to 2020 and it is glaringly apparent that the traditional PR landscape has plateaued; in order to continue to deliver undeniable value to clients, we have to take a much more holistic approach. I have been looking for the perfect partner to help take our service offerings and client results to the next level and have found that in Power Digital. I am beyond excited to tap into their technology, resources, and expertise to drive even deeper growth for our clients and team.”

Covet PR is largely recognized for its ability to catapult industry innovators to becoming household names, leveraging its team’s industry expertise, media relationships, and custom strategies to create meaningful brand awareness for its clients. Nationally recognized as one of the Top Places to Work in PR by PR News, Covet PR brings a suite of category-disrupting clients to the Power Digital roster, as well as unprecedented top of funnel expertise. In joining the ranks of Power Digital, Brooks will serve as President of the Covet Consumer Business Unit, with a hyper-focus on division growth and client satisfaction.

“As a tech-enabled, full-service growth agency, we have long been in search of a best-in-class PR partner that could level up our existing PR product offering to make Power Digital that much more impactful across the entire customer journey,” says Grayson Lafrenz, CEO of Power Digital. “I have admired what Sara has built and the niche Covet PR has carved for itself as being the go-to agency for innovative consumer brands. As a leader, she demonstrates an undisputed level of commitment to her team and clients, and Covet’s core values are closely aligned with Power Digital’s. On behalf of the entire Power Digital organization, I am thrilled to welcome Sara, her talented team and its roster of clients to the Power Digital family.”

Power Digital is nationally acclaimed for its robust service offerings, proprietary technology and progressive approach to culture and team building. Featured annually for the past three years in Inc.’s 5000 fastest-growing, privately-held companies in the U.S., and as an honoree amongst Inc. Magazine’s Best Workplaces, the company has also been included on San Diego Business Journal’s Best Places to Work list three times, twice as one of San Diego Business Journal’s Fastest Growing Companies in San Diego, and has been recognized by the likes of Entrepreneur Magazine, Forbes and others.

Power Digital and Covet PR’s partnership solidifies the company’s position as the most powerful full-service marketing firm nationwide. For additional information, please visit and follow along on LinkedIn at and Instagram @power_digital.

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