ListenFirst, the most comprehensive enterprise social analytics solution, today announced that its platform has been named a winner of the Outstanding Data Solution category for the Cynopsis AdTech Awards. The Cynopsis Adtech Awards program celebrates the leaders in adtech innovation and advances in the technology that underpins the media business.
ListenFirst’s software solution tracks over 57,500 TV programs, networks, and films, and integrates data from all major social media platforms with digital and offline data to provide the TV industry with real-time, actionable insight into how they are reaching and engaging audiences. ListenFirst is utilized by every broadcast, cable and streaming network to tie social media signals and insights to business outcomes, providing a complete view of their campaign performance, analytics to optimize social media engagement, and insights to guide decision-making across the enterprise.
“This recognition from Cynopsis is a true testament to the breadth and depth of actionable social media data and insights that ListenFirst has provided to the media and entertainment space over the years,” said Jonathan Farb, Chief Product Officer, ListenFirst. “We are extremely proud of the ListenFirst platform, and honored that Cynopsis has named us a winner of the Outstanding Data Solution category.”