Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in local search engine marketing, today announced that it has officially launched Trinity, a new SEO platform solution expected to provide Locafy customers with improved functionality, flexibility, and performance.
Trinity will replace Moboom, the platform that Locafy has provided to customers since June 2021. For customers, this launch provides a multitude of upgrades, including a high-end technology stack, in-depth analytics and insights, enhanced website templates, and improved customer support tools, among other new features.
Most importantly, Trinity provides Locafy customers with the Company’s most advanced SEO tools, including Locafy’s entity-based technology announced last month. This technology, believed to have been pioneered by Locafy for the SEO automation industry, optimizes Locafy webpages to more effectively allow local businesses to rank for multiple relevant keywords in their local service areas. Also, Locafy’s entity-based SEO approach empowers clients to gain more control over pay-per-click keywords, revealing a deeper, untapped potential to increase revenues from paid ads. Notably, as machine-learning and AI become more prevalent online, Locafy’s entity-based technologies are expected to also counteract the effects of AI-generated content and help maintain the quality and relevance of Locafy customers’ digital content.
“The Trinity platform launch is a major milestone in Locafy’s development,” said Locafy CEO Gavin Burnett. “Our first-class technology and customer service programs are pillars of our strategy, and Trinity builds on both to further enhance our products. Also, with entity-based software incorporated into Trinity, we’re confident that our customers now have a distinctive edge in this era of machine-learning-and AI-based search engines. We believe that Trinity extends our lead as the industry standard for automated SEO technology, and we’re looking forward to sharing these developments with our customers.”
Locafy has started migrating existing campaigns to the Trinity platform, and expects to complete the transition by the end of fiscal Q4 2023. All new campaigns deployed on Locafy software will be deployed on the Trinity platform.
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