Locafy signs Series of Commercial Agreements with Localista


Locafy and Localista Sign Agreements for Locafy to Acquire the Digital Assets of Scoop, Provide SEO Consulting Services, and Add Localista’s Sales Team as an Article Accelerator Reseller

Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in programmatic “Entity-Based” search engine marketing, today announced that it has signed a series of commercial agreements with Localista, the largest lifestyle and travel directory network in Australia and New Zealand.

Under these agreements, Locafy is set to acquire the digital assets of Scoop (formerly one of Australia’s leading luxury magazine brands, including 15 magazines titles in the lifestyle, travel, and homes and design categories), provide SEO consulting services to Localista’s retained asset, and add Localista’s sales team as a reseller of Locafy’s Article Accelerator product (“Article Accelerator”).

Localista is a free directory network that serves Australia and New Zealand-based lifestyle and travel industry communities. The Localista network connects approximately 50,000 local suppliers and 800,000 pages of content with approximately 2.5 million unique users, all through existing brand websites and social media pages. Per the agreements, Localista will pay Locafy AUD $500,000 for consulting services to help the Localista team transform the existing directory network’s SEO execution. Once the SEO upgrade has been completed, Localista will officially become a Locafy reseller and will market Locafy’s products, including Article Accelerator, through its sales team to the Localista brand network.

“Localista is a well-respected name in the Australian lifestyle and travel space,” said Locafy CEO, Gavin Burnett. “With our focus on delivering rapid results in highly competitive markets, we’re confident that we can transform Localista into the leading online property in Australia for these lucrative market segments. We also look forward to partnering with the Localista team in the future to support the thousands of brands that contribute to the directory network.”

“We believe that our volume of quality lifestyle and travel content paired with Locafy’s leading edge SEO products creates a winning combination,” said Localista CEO, David Hogan. “Especially as the online marketplace competition intensifies, it is crucial that we differentiate ourselves and provide all the necessary SEO tools to our network of local businesses so that they can continue to thrive. We’re confident that Locafy’s product suite helps us best accomplish that goal.”

First published in 1997, Scoop has long been an iconic luxury media brand representing leading local and global brands and products in the Australian market. With Scoop’s online portfolio under its control, Locafy plans to utilize its website-building capabilities and implement Article Accelerator to optimize the digital assets for SEO success. Locafy aims to promote advertising opportunities on those assets to advertising agencies and brands. Locafy plans to replicate this strategy of revitalizing underperforming websites through additional acquisition opportunities, especially in niche publishing sectors that have high advertising dollar value such as finance, real estate, recreation, and travel accommodations, and is actively reviewing additional prospects.

Based on Locafy’s Keystone technology, Article Accelerator specializes in rapidly increasing the prominence of advertorials within a recognized media brand in online search results for competitive keywords. Locafy started Article Accelerator trials in the U.S. in October of 2023 and has been implementing the product for client advertorials under contract in the U.S. since December of 2023.

“Article Accelerator has consistently shown that it can help our customers rise to the top of online search in American markets, and we expect the same success in Australia,” continued Burnett. “We’re confident that we’re only scratching the surface of the potential market for Article Accelerator, and that Locafy is positioned to take advantage of this opportunity both by implementing Article Accelerator for our clients as well as by utilizing the technology with our own digital assets. We look forward to expanding our publisher and advertising agency relationships and our content portfolio in 2024.”

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