Display & Programmatic Advertising

Martech Leader Hivestack Announces New CMO

Newly Appointed Role Expands Leadership Team Focused On Global Expansion
programmatic display advertising

Hivestack, a global ad tech leader in digital out-of-home (DOOH), today announced the appointment of global marketing strategist Nikki Hawke to the position of Chief Marketing Officer.

As Hivestack’s first ever CMO, Hawke will report to the Company’s Chief Executive Officer, Andreas Soupliotis. She will lead the team responsible for the Company’s advertising, sponsorship, digital and product marketing as Hivestack continues to focus on worldwide expansion and exponential growth across both the buy and sell side of the business.

“Nikki’s unique experience in ad tech and programming combined with her proven track record in consumer marketing makes her a rare specialist and a tremendous asset to our leadership team,” said Andreas Soupiliotis, Chief Executive Officer, Hivestack. “Her knowledge and passion for driving growth, matches our goals and the incredible opportunity ahead of us. I am delighted to welcome her to the team.”

Prior to joining Hivestack, Hawke served as CMO of New York-based Prohaska Consulting where she led marketing in addition to all brand and agency consulting projects as Global VP, Marketer & Agency Strategy. Previously, she led a global team as CMO of The Exchange Lab, a UK based programmatic specialist agency that was acquired in 2015 by WPP’s GroupM while she was at the helm.

“I am thrilled to join Hivestack at this point in their strategic evolution”, said Nikki Hawke. “The potential for programmatic DOOH has never been higher and I’m looking forward to helping enable the next chapter of their global growth.”

Hawke holds a Master of Arts in Media Studies from The New School in New York and is currently a resident of Toronto, Canada.

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