Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, announces it has signed an agreement with TikTok and has been certified as a Marketing Partner. The agreement enables Zoomd’s customers to manage their TikTok user-acquisition campaigns directly on Zoomd’s SaaS platform and to aid in their user acquisition, user retention and monetization of their campaigns.
Over the last two years, TikTok has become one of the hottest platforms for advertisers. As TikTok becomes the app of choice for a diverse range of audiences, marketers are flocking to it seeking new user acquisition opportunities. With Zoomd’s TikTok Marketing Partner certification, Zoomd’s clients will now have access to the platform in an efficient and user-friendly manner.
On Zoomd’s self-serve, license-based SaaS platform, subscribed advertisers will be afforded the ability to directly track, measure, automate, and optimize TikTok user-acquisition campaigns, such as Hashtag Challenges, natively, without needing to work on the short-form video app itself. Advertisers can seamlessly run TikTok campaigns alongside their other digital campaigns on premium channels, including Facebook, Instagram, Twitter, Snapchat, Twitter, Apple Search, and Google.
Driving the platform management and campaign optimization is Zoomd’s engine, which is driven by AI, machine learning, and prediction and automation technology. The company’s SaaS unifying dashboard manages all user acquisition (UA) actions under a single user-friendly, central management dashboard, offering advertisers one screen for all their user-acquisition activity.
“We are thrilled to be among the first companies in the world to join the app’s roster of TikTok Marketing Partners,” says Yair Yaskerovitch, VP Global media @ Zoomd, adding “according to Sensor Tower, TikTok is the fastest growing video platform on the app store, so Zoomd is at the forefront of the martech market, offering advertisers a unique opportunity to accurately assess and optimize their campaigns on a popular digital channel.”
Zoomd has been working with TikTok for more than a year already. In January 2021, the Company partnered with TCL Mobile to launch Mexico’s first TikTok Hashtag Challenge, titled “#DisplayYourGreatness.”