Digital Marketing

Matt Young joins Vidmob as CRO, boosting sales strategy and growth


Vidmob, The Creative Data Company, announced a key addition to its leadership team to strengthen its go-to-market strategy and drive continued growth. Matt Young joins as Chief Revenue Officer, Erin Arnett is promoted to VP Client Solutions and Global Brands, and JP Maheu transitions to the role of strategic advisor after serving as interim CRO.

As CRO, Young will be responsible for driving revenue growth and overseeing the company’s sales, marketing, partnerships and business development strategies. With a rich background in leadership roles across high-growth startups and large companies, including Vivvix, Recurrent Ventures, Yahoo, and BrightRoll, Matt brings extensive experience in driving revenue growth and navigating complex market landscapes. Matt’s expertise in revenue generation, coupled with his keen understanding of emerging technologies and market trends, positions him as a valuable accelerant in solidifying Vidmob’s leadership in AI-driven creative performance.

“I’m honored to join Vidmob at this pivotal moment,” said Matt Young, newly-appointed CRO. “Vidmob’s dedication to AI-driven innovation and data-centric creative is shaping a new market in the industry. We have an incredible opportunity to redefine marketing impact for brands and agencies through a focus on creative performance and the key role creative quality data plays in improving media decision making. Having started my career in the arts, I have a unique perspective on creative and revenue accountability — Vidmob’s solutions marry the two.”

In addition to Young’s appointment, Erin Arnett has been promoted to VP Client Solutions and Global Brands. Arnett joined VidMob in 2019 and has demonstrated exceptional leadership and expertise in various Client Solutions roles.

“Adding Matt’s leadership and experience to our executive team takes growth for Vidmob and our clients to the next level,” said CEO and Founder Alex Collmer. “As a digital marketing authority with deep experience in measurement and marketing intelligence, he understands acutely how Vidmob’s technology can transform a brand’s creative performance and boost ROI. I’m also excited for Erin to lead our brand relationships globally. It’s great to be able to promote from within — her new role is a testament to her success and dedication to helping our clients win. Lastly, a huge thanks to JP for his incredible work as interim CRO and continued guidance as an advisor.”

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