Business/Customer Intelligence & Data Science

Maven Road Partners With Zignal Labs to Enhance Social Media

The company joins the newly developed Zignal Partner Program, aimed at pushing the boundaries of what’s possible in Social Media Analytics
brand measurement technology

Maven Road, a global business intelligence firm, announced this week a new partnership with the leading media analytics and brand measurement technology company Zignal Labs. Maven Road will be part of Zignal Labs’ recently established Partner Program, the main goal of which is to complement and enhance the power of its platform by providing highly specialized consulting to its global clientele.

Apart from Maven Road, initial members of Zignal’s Partner Program include Brain+Trust Partners, CARMA, Pramana Collective, The Public Good Projects, TextOre and Trust Insights.

Maven Road brings to the partnership its deep understanding of social media-based audience mapping, network analyses of social media ecosystems / communities, predictive analytics, integration of social media-based KPIs with organizational KPIs and crisis measurement.

“Being invited to be part of this groundbreaking program from Zignal is a major milestone for our firm. We are honored to be included among such a selective group of companies that are all committed to providing added value to Zignal Labs’ world-class products. We are extremely excited to join forces and push the boundaries of what’s possible,” said Paul Herrera, Chief Operating Officer & Co-founder at Maven Road.

“Cutting edge technology is the foundation, but expert analysis and an ability to get to insights is the art that must accompany the science. Zignal’s new Partner Program allows us to bring in a much wider set of experts to address our growing set of customer needs and respond much more quickly to the outcomes they want to drive,” said Aaron Hayes-Roth, Vice President of Business and Corporate Development at Zignal Labs.

About Maven Road
Maven Road is a global business intelligence firm focused on creating lean, actionable digital and social media-based insights and products. Its knowledge and expertise allows its customers to reach new pockets of consumer data that would otherwise remain untapped. Headquartered in New York, but with a global footprint, Maven Road primarily serves Fortune 500 clients around the world, including Google, YouTube, Waymo, Deloitte, Disney, Borussia Dortmund and Nico Rosberg. To learn more, visit

About Zignal Labs
Zignal Labs is the world’s leading media analytics platform, helping companies build and protect their most valuable asset: their brand. With unparalleled data veracity, speed to surface insights and a holistic view of the traditional and new media landscape, Zignal empowers the most innovative communications and marketing teams across the Fortune 1000 to measure the conversation around their brands in real-time, rapidly identify and mitigate reputational risks and inform strategic decision-making to achieve mission-critical business outcomes. Headquartered in San Francisco with offices in New York City and Washington D.C., Zignal serves customers around the world, including CapitalOne, Expedia, GoPro, DaVita, Under Armour, Synchrony, Prudential, DTE Energy, The Public Good Projects and Uber. To learn more, visit

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