Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, today announced it has been selected by award-winning media agency Mediahub as a preferred supply-side platform (“SSP”).
As the advertising landscape becomes more complex and moves at a faster pace, Unruly bolsters Mediahub’s efforts to offer its clients clear value for their media spend and accountability for performance.
Unruly is partnering with Mediahub to provide key benefits, including:
- Unruly’s prioritization of direct publisher relationships optimizes the supply path across omnichannel supply, so that advertisers can take advantage of one-to-one as well as strategically curated private marketplaces (“PMPs”) to reach their objectives, with greater transparency into media spend
- Unruly’s unique and differentiated data across automatic content recognition (“ACR”), audiences and contextual, offering distinct and holistic ways to reach audiences
- Access to Unruly’s award-winning in-house creative studio with the capabilities to build original assets or optimize an advertiser’s current creative for specific formats and distribution channels
- As the SSP within Tremor International’s end-to-end technology stack, Unruly’s holistic view of the programmatic supply chain enables the platform to streamline collaboration between agencies, clients and demand-side platform (“DSP”) partners
“Mediahub is excited to formalize our preferred partnership with Unruly. Having worked closely together already, we know Unruly brings our clients valuable inventory across multiple channels, including CTV, as well as mobile and web for video and display,” said Phelan Pullen, SVP, Programmatic, Mediahub. “Unruly’s supply is complemented with unique direct publisher inventory sources, access to ACR and content-level data, and in-house creative studio capabilities to build custom assets – all of which enable our clients to efficiently activate at scale.”
“Unruly provides more value to advertising campaigns across every element of the supply chain, from creating opportunities for targeted reach and prioritizing direct relationships with publishers, all the way to optimizing the creative on that supply to perform programmatically,” said Steve Sottile, Chief Revenue Officer, Unruly. “Agencies like Mediahub are capitalizing on these specialized offerings to reinvent how advertisers reach consumers and how they measure success.”
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