GrowthLoop, the leader in composable Customer Data Platforms (CDP), proudly announces its partnership with MetaRouter, the trailblazers in server-side data infrastructure. Together, they unlock a powerful dual solution, combining privacy-centric, first-party data collection with a composable, code-free CDP.
Beyond merely broadening addressability for marketing teams, this partnership allows for the seamless integration of anonymous user behavior into organizations’ existing customer data stack, eliminating additional costs associated with transferring data into legacy CDPs. This marks the first instance where companies can achieve such integration within their own data cloud, which enables teams to maintain a robust security posture.
This joint solution unlocks the ability to more accurately target these users with personalized marketing campaigns built in GrowthLoop.
Conquering data challenges
Businesses today are drowning in fragmented customer data, hindering growth and personalization. This partnership tackles head-on:
- Unknown audience information: With the deprecation of third-party cookies, organizations are faced with a gap in actionable customer data from digital sources.
- Data silos: Many marketing teams find themselves siloed across various channel-specific tools, resulting in a disjointed strategy and experience for customers.
- Complex implementations: Traditional CDPs come with high data storage costs and costly, time-intensive implementations.
The GrowthLoop and MetaRouter partnership unlocks
Anonymous-to-known audiences
- Move beyond the browser, and identify anonymous users to create a foundation for larger and more targeted audience engagement.
A 360-degree view of the customer
- Access a single source of truth in the data cloud with a solution tailored for Google Cloud and Snowflake. Centralizing this data provides a singular, real-time view for single- or cross-channel activation, plus the data cloud allows businesses to maintain complete control over data with robust privacy features that meet evolving regulations.
Full lifecycle marketing
- This partnership unlocks full lifecycle marketing from acquisition to retention. Marketers can now craft highly targeted and impactful marketing strategies based on the behavior of previously anonymous users.
Composable CDP capabilities
- Retain the power to add best-in-breed tools to your martech stack with a flexible composable architecture on the data cloud.
- Segment audiences to deliver personalized experiences wherever your customers spend their time.
- Build highly tailored cross-channel journeys for acquisition, upsell, cross-sell, and churn winback.
Increased efficiency with generative marketing
- Partner with a collaborative AI to generate suggestions for audience segments, cross-channel journeys, and even campaign creative.
Don’t let data be your growth bottleneck.
Take control and revolutionize your customer experience with GrowthLoop and MetaRouter.
- Unify your customer data and gain actionable insights.
- Personalize customer journeys at scale for exceptional experiences.
- Drive revenue growth through data-driven decisions and omnichannel engagement.
Contact us today to unlock the power of your first-party data and unleash your true growth potential.
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