Performance Marketing

Microsoft Awards Tinuiti Global Client Partner of the Year

Tinuiti Takes Home Its Third Microsoft Advertising Partner Award in 2023 for Game-Changing Work with SPARC Group

Tinuiti, the largest independent performance marketing firm in the U.S., today announced it has won the Microsoft Global Client Partner of the Year Award for its work with client partner SPARC Group, a fashion industry leader that designs, sources, manufactures, distributes, and markets apparel, including leading brand names such as Brooks Brothers, Reebok, Eddie Bauer, Aéropostale, Nautica, and Lucky Brand.

The Microsoft Advertising Global Partner Awards recognize partners for exemplary work completed in 2022 across various categories. Last year Tinuiti became the first-ever independent performance marketing firm to win the highly-coveted Microsoft Global Agency of The Year award for demonstrating excellence in driving innovation, efficiency and growth across all of Microsoft Advertising.

Josh Brisco, Group VP Acquisition Media at Tinuiti, said: “Tinuiti’s long-standing relationship with Microsoft is as fruitful as it is rewarding and we are incredibly proud of the work we have been able to do together. This partnership has not only allowed us to support our clients’ endeavors, but it has enabled us to push the boundaries of what’s possible. As a result, Tinuiti remains at the forefront of the ever-evolving world of digital advertising and continues to solve clients’ complex business issues while pursuing ambitious business goals.”

Nick Berliner, Director of Agency Development at Microsoft, said: “Tinuiti’s decade-plus partnership with Microsoft Advertising has consistently demonstrated everything we appreciate in a partner–from transparency and open communication to creative collaboration and solution-driven ingenuity. Today’s recognition is a reflection of that partnership and what it can achieve, as well as Tinuiti’s truly unrelenting dedication to excellence.”

Tinuiti garnered the Microsoft Advertising Global Client Partner of the Year Award for the incredible work done on behalf of SPARC Group – successfully leveraging Microsoft Advertising’s full suite of products resulted in a positive impact across SPARC Group’s portfolio.

Tinuiti has already taken home two Microsoft Advertising Partner Awards this year. The agency’s Growth Media Division won Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media Division won Microsoft Advertising Client Partnership of the Year.

Adding to Tinuiti’s momentum, today’s announcement follows a series of milestone moments in 2023:

2023 Momentum

  • Tinuiti Live
    • Tinuiti’s largest annual event challenged marketers in NYC and virtually to find clarity by asking the right questions to unleash the bold creative solutions that will make brands famous and grow their business. All of this year’s on-demand sessions are available to stream here.
  • Unilever Digital Marketing Agency of Record
    • Named Unilever’s Health and Wellbeing Division AOR: brands include, Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Health PBC
    • Tinuiti supports Paid Media, Lifecycle Marketing, Creative Services, SEO, CRO, Retail Operations, Marketplaces, and Analytics across the five brands
  • Ampush Acquisition
    • Tinuiti acquired Ampush, a leading growth marketing agency known for catapulting brand growth through step-function gains in revenue and profitability. Tinuiti’s social offering leverages data through industry-differentiated technology to drive new levels of performance.
  • e.l.f. Beauty & Tinuiti Go To The Super Bowl
    • Tinuiti and client partner e.l.f. Beauty — the #1 Gen-Z favorite makeup brand— partnered to release e.lf.’s first-ever television commercial at Super Bowl LVII
    • Tinuiti led the media strategy and planning for the 30-second spot, which featured White Lotus’ star Jennifer Coolidge and e.l.f.’s TikTok mega-viral Power Grip Primer, the #1 Best-Selling Face Primer in the U.S. market

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