Mobile Advertising, Mobile Marketing

Mobile Advertising Company Opens In-App Bidding Platform for All

LevelPlay is now automatically enabled for every developer, giving them instant access to all bidding networks
mobile app marketing

Leading mobile monetization and marketing company ironSource announced today that it’s in-app bidding platform is now automatically open and available for all developers. In addition, the company announced that Facebook Audience Network is now in open beta, allowing any developer using the ironSource mediation platform to access one of the industry’s largest bidders, and utilize this demand source without any pre-approval necessary.

“This is a really exciting step towards truly democratizing access to in-app bidding,” said Nimrod Zuta, VP Product at ironSource. “With this latest update, any developer, no matter their size, will get equal access to the most robust in-app bidding technology available in the market, along with access to premium demand sources like Facebook Audience Network.”

Previously, access to the in-app bidding technology within the ironSource mediation platform was only open to select developers, who had to be pre-approved to use the technology. The upgrades to LevelPlay make it the first mediation platform to democratize access to in-app bidding by allowing any developer to download the SDK and have bidding up and running instantly, for major ad units such as rewarded video and interstitials. All bidding networks on the LevelPlay platform are automatically available, including Facebook Audience Network, meaning any developer can include the demand source in just a few clicks.

“It’s clear that in-app bidding is fast becoming the industry standard for monetization, and we’re proud to lead that transition,” continues Zuta. “Today, 50% of our mediation impressions are running through an in-app bidding environment, an important milestone which signifies just how impactful bidding can be for in-app monetization. Opening up our platform for all developers to utilize the benefits of in-app bidding will no doubt further propel this growth.”

“Bidding is increasingly replacing the waterfall as the preferred setup for ad monetization as it helps maximize revenue while saving valuable time for ad operations teams. This is why we are thrilled that more developers and publishers can now access Facebook Audience Network via bidding on LevelPlay,” said Amit Bhojwani, Head of Partnerships at Facebook Audience Network. “Our goal is to bring operational and monetary efficiencies to all app developers and publishers of all genres and sizes, so that everyone can benefit from a fair and open bidding environment.”

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