Monetate, the leading personalization platform that helps build personal and meaningful digital connections between eCommerce brands and their global customers, today announced that the company was recognized in “The Forrester WaveTM: Real-Time Interaction Management, Q1 2024.”
In its report, The Real-Time Interaction Management Landscape, Q4 2023, Forrester defines Real-Time Interaction Management (RTIM) as “enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints.” For its Wave report, Forrester identified the most significant RTIM providers and researched, analyzed, and scored them in a 30-criterion evaluation. This report shows how each provider measures up and helps B2C marketing professionals select the right solution for their needs.
Forrester recognized Monetate as a Contender and for optimizing eCommerce environments, achieving the highest score possible in the experience personalization criterion. According to the report, most companies leverage multiple RTIM vendors rather than a single solution for their CX ecosystem, and Monetate offers a robust personalization engine for RTIM buyers focused on eCommerce optimization.
Ranking 13 top vendors, Forrester recognized Monetate as a Contender and noted that, “Monetate’s reference customers raved about its testing, optimization, and personalization capabilities for web and e-commerce use cases.” One customer noted, “Monetate is the linchpin of our successful testing program that drives millions [in] optimization revenue annually, and we want to expand our usage.”
“We believe that Monetate’s recognition as a Contender in ‘The Forrester WaveTM: Real-Time Interaction Management, Q1 2024’ acknowledges how important experience personalization and optimization is to the wider RTIM story,” said Brian Wilson, CEO of Monetate. “Given our API-first infrastructure, we play well with other RTIM vendors, and are focused on enabling unforgettable customer experiences for organizations looking to maximize their CX investments.”
To read the full report and see how we rank against other Real-Time Interaction Management vendors in the industry, download here.
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