Multiplied Marketing Communications LLC today announced the acquisition of Multiplied LLC, a premium blockchain marketing communications firm, for an undisclosed sum. Co-founders Nancy Li and Hector Espinoza have sold the company to Ben Noble, a former partner and director of public relations at Multiplied. With this acquisition, Noble plans to expand the agency’s offering to include public relations, brand development and other services catered toward the burgeoning blockchain and cryptocurrency industry martech news.
“The blockchain industry has seen exponential growth in the past year. As companies in the space mature, so too does the need for services outside of traditional marketing communications,” explained Noble. “We’ve already captured momentum in the public relations field and now plan to break ground on specialized agency services.”
The company was originally founded with a digital marketing focus, but later shifted toward more public relations-focused services with the addition of Noble as a strategic partner.
Now, with the acquisition, Noble hopes to maintain the company’s momentum and further its achievements in the fields of public relations, brand strategy and product design.
Founders Nancy Li and Hector Espinoza grew the agency into one of the most recognized brands in blockchain after starting the firm in early 2017. To date, Multiplied has worked with some of the top blockchain companies in the world including CipherTrace, Binance, BinanceUS, Gods Unchained, Unstoppable Domains and Solana. In honor of their success, Forbes recently awarded the duo 30 Under 30 for marketing and advertising.
“Ben is one of the top PR professionals in this industry,” said Nancy Li, former co-founder at Multiplied. “Even as a marketing firm, we realized blockchain companies couldn’t get by with cookie-cutter PR tactics and that they needed a team that truly understood the underlying technology. As a partner, Ben offered a much-needed disruption to the status quo of blockchain PR martech. We are happy to pass him the torch and more than excited to see how he will take Multiplied to the next level. As for Hector and me, we are ready to move on to the next chapter of our own professional careers and explore new opportunities.”
“The past few years have presented us with incredible opportunities to work with the best companies and professionals in blockchain,” said Espinoza. “During our time working together, Ben showed an insatiable passion for both the technology and the clients Multiplied served. We can’t imagine a better person to hand it off to.”