National CineMedia (NASDAQ: NCMI) today announced a strategic partnership with Rad Intelligence (RAD AI), leveraging the power of recommendation and referral with machine learning to drive distribution of advertisers’ messages through targeted social influencer networks.
RAD AI’s marketing platform uses machine learning (ML) and natural language technologies to deliver authentic content specifically tailored for today’s savvy audience. The partnership recently completed a year-long test of the RAD AI influencer solution across 10 regional NCM campaigns for select advertisers in categories such as education, government, recruitment and healthcare, with positive results. The offering will be expanded to national advertisers in 2022.
Discussing the partnership, NCM’s Executive Vice President & Chief Revenue Officer Mike Rosen said: “Often regional advertisers are hesitant to work with influencers due to confusion about how to create targeted, affordable, and effective campaigns. What we love most about the partnership is how it deepens our ability to demonstrate campaign performance and return-on-investment to NCM advertisers at all levels. With RAD AI, we’re able to provide a fully customizable, turnkey, affordable offering that guarantees the right eyeballs on the content each influencer creates and clearly shows how these campaigns impact the brand’s entire digital footprint,” Rosen said.
RAD AI CEO Jeremy Barnett commented: “RAD AI is proud to work closely with NCM to develop and execute authentic, effective marketing campaigns. By combining our storytelling craft with our AI platform, we work with clients to ensure that marketing campaigns resonate with customers on both a rational and emotional level. We strive to create campaigns that customers will appreciate, respond to, and never forget.”