NP Digital, a global leader in end-to-end performance marketing, enhances its European and global expansion with the appointment of Michael Messerschmidt as Managing Director NP Digital Germany. This comes off the recent launch of NP Digital Netherlands only weeks ago and follows new offices in Spain, France and Italy in 2024.
As with the agency’s other offices, Messerschmidt will lead the Germany office in providing local expertise backed by proprietary marketing technology and proven performance marketing strategies for enterprise and SMB businesses in DACH.
Messerschmidt is an experienced marketing and media professional and joins the agency with an extensive background in digital and performance marketing having led digital agency businesses all across EMEA. Throughout his more than 20 years of experience Messerschmidt has held several consulting and leadership positions in Germany, eastern Europe and the Middle East. Messerschmidt has worked with some of the biggest brands in the world including BMW, Microsoft, Volkswagen, Vodafone, Deutsche Bank and Deutsche Telekom.
The move comes as Germany becomes the second largest ecommerce market in Europe. In 2023, e-commerce sales will reach approximately €144 billion and a market volume of €201.70 billion is forecasted for 2027, corresponding to expected annual revenue growth of 8.79%.
“German brands have an incredible growth opportunity as they embrace digital transformation, this is especially true for the commerce market where Michael has a proven track record of guiding digital strategies that drive business growth,” said Mike Gullaksen, CEO of NP Digital. “We look forward to mirroring the success of our other EMEA regions in bringing high-touch service and innovative solutions to our clients.”
NP Digital already supports its clients’ business in many European markets including the UK. With this expanded presence, brands can expect tailored solutions for regional and global proliferation. Under Messerschmidt’s leadership the team will focus on strategic synergies between channels to drive meaningful growth for clients.
“Looking ahead to 2024, investment in digital marketing will continue to grow with brands focus on data, content and technology,” said Messerschmidt. “There is a great opportunity in Germany to help brands in their advertising strategies by leveraging AI data, insights, and best practices from NP Digital’s search technologies and local marketing expertise to create better results faster.”
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