The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, and OOH UNITED, the industry-wide diversity, equity, and inclusion (DEI) initiative, announced the new Future Leaders program aimed at future-proofing the OOH industry. Ten successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29 – May 1 in Carlsbad, California, and assume pivotal roles within OOH UNITED to support the development of the next generation of leaders.
“As we continue to look for ways to drive our industry forward, the Future Leaders program is a shining example of the type of initiatives we’re championing to future-proof OOH,” said Anna Bager, President & CEO of OAAA. “Created to foster fresh perspectives and more diversity in the industry, we want to look for more ways to empower OOH’s next generation of talent – those who will play a pivotal role in fueling future growth, innovation, and creativity for our medium.”
All delegates will engage in diverse sessions, activities, and networking events designed to broaden their understanding of the OOH industry while developing their professional skills. OOH UNITED Co-Chairs Marc Fenty, SVP Director of OOH at Horizon Media and Candice Simons, President + CEO of Brooklyn Outdoor, serving as co-hosts to facilitate an immersive experience. Moreover, beyond the conference, they will serve as ambassadors of OOH UNITED throughout the year, actively shaping and contributing to the group’s activities and initiatives.
“Investing in the potential of underrepresented voices through our Future Leaders Program illuminates new paths to success and enriches the very fabric of our industry. By empowering young professionals with enhanced professional development, we nurture individual growth and also cultivate a more vibrant and inclusive out of home community, fostering connections that will guide us towards a brighter future together,” said Marc Fenty, SVP Director of OOH of Horizon Media, and Candice Simons, President & CEO of Brooklyn Outdoor.
The inaugural Future Leaders program is now open for submissions. For more information on this unique chance to make a meaningful impact on the industry, visit: https://www.oohunited.org/. The deadline to apply is March 15 at 11:59PM ET.
Application Requirements
Submissions are open to new or existing OAAA company members under 40 years of age who have not previously attended the OOH Media Conference and are willing to travel and participate in this year’s event and actively contribute to OOH UNITED programming. Applicants must have at least five years of OOH experience in any industry sector, including but not limited to agencies, media owners, production partners, and technology companies. Those selected will be notified in late March.
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