OrkaTV, the leading marketplace for Streaming TV, and Vibe, the all-in-one TV ad platform, today announced a partnership to bring performance advertising to Streaming TV. For the first time, Vibe enables advertisers to drive brand awareness, measure the impact of their campaign on website traffic, retarget web visitors on TV, and track lower-funnel product conversions.
Vibe drives thousands of performance advertisers to the Orka Ads Marketplace, where OrkaTV connects them to its vast marketplace featuring 3,500 premium, FAST linear channels. This will allow advertisers to reach a wider audience on Streaming TV while accurately measuring the effectiveness of their campaigns, ultimately delivering meaningful ROAS (return on ad spend).
“We are excited to partner with Vibe to bring performance advertising to our inventory of 3,500 FAST channels,” said Mike Woods, CEO and Founder of OrkaTV. “This partnership will give advertisers a new way to reach a large and engaged audience and enables us to offer the FAST channels we work with another way to monetize their great content.”
“We are thrilled to partner with Orka TV. Vibe was one of the first CTV ad platforms to unapologetically champion FAST channel audiences as the performance marketing goldmine they really are,” says Vibe co-founder Arthur Querou. “Today, FAST channel viewership has almost tripled what it was just a few years ago and OrkaTV is perfectly positioned to help our clients reach highly targeted audiences at a fraction of the cost of other high-profile AVOD streaming services. We can’t wait to get started.”
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