Pacvue welcomes Microsoft Vet Zhenbin Xu as CPO


Pacvue, the industry’s first commerce acceleration platform, announced today the appointment of technology and product expert Zhenbin Xu as Chief Product Officer. Xu will head a robust R&D team as Pacvue advances its mission to lead the industry in AI-supported technology.

“This is a major step in our charge to ready brands and agencies for the future of commerce. We’re so excited to have Zhenbin Xu join the team,” said Melissa Burdick, Co-Founder and President of Pacvue.

Xu joins Pacvue with nearly three decades of experience leading AI and product development for global technology companies with more than $5B in annual revenue. Xu spent nearly 20 years at Microsoft, where he was instrumental in driving Microsoft’s contribution to and support for the HTML5 standard V1, laying the foundation for today’s interactive and dynamic (mobile) web experiences. Xu also invented and drove a Bing Search Engine market share strategy that resulted in over $1B in incremental revenue. Xu was the founding member and Chief Architect of Microsoft Audience Ads Network (MSAN), a major expansion of Bing Search Ads into Native and Display Ads.

Xu has continuously worked on the cutting edge of AI technology since 2012. He was a member of the Global Leadership Committee for Microsoft’s Cortana AI Personal Assistant, a precursor to today’s LLM-driven Co-Pilot offerings. He was the Chief AI Officer for a FinTech company with $15B in annual revenue after Microsoft. As an industry insider on Generative AI and LLM Agent, he has been actively incubating and investing in GenAI and LLM startup companies since 2021.

Xu is joining Pacvue at the perfect time, during a period of rapid growth and product transformation. Following its union with Helium 10, which precipitated the release of two major AI-infused products – Precision AI and XL Copilot – bringing on this new leader is the natural next step in Pacvue’s roadmap to build leading technologies that leverage AI in order to streamline marketplace operations, retail media activation and measurement for brands and sellers.

“It is an exciting time to be scaling AI efforts in commerce  not just for Pacvue, but for retail media on the whole  I’m thrilled for the opportunity to create some truly disruptive innovation with a team of leaders in the space,” said Xu.

Pacvue leads the industry, enabling brands, sellers and agencies of all sizes to drive better profitability, incremental sales and market share.

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