Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the May 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV app stores, and, for the first time ever, the Samsung app store. Pixalate’s PTI is a global approach to quality measurement and monthly rankings of the world’s Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem.
Pixalate’s monthly CTV PTI report offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, ad density, and engagement scores. Pixalate’s methodology is transparent and can be found at Publisher Trust Index: Methodology. By utilizing the PTI report, advertisers can make informed decisions about where to place ads and improve their ad campaigns.
Here are the top apps in North America in May 2023 across Roku, Amazon Fire TV, and Samsung:
Top Roku Apps for Programmatic Advertising in North America, May 2023
- Pluto TV
- DIRECTV
- Kidoodle.TV
- Tubi
- The Roku Channel
Download the full May 2023 Global CTV Publisher Trust Index – Roku report here. The full report contains the top apps across North America, EMEA, APAC, and LATAM.
Top Amazon Fire TV Apps for Programmatic Advertising in North America, May 2023
- fuboTV
- Frndly TV
- DIRECTV
- Bloomberg
- Watch TNT
Download the full May 2023 Global CTV Publisher Trust Index – Amazon Fire TV report here. The full report contains the top apps across North America, EMEA, APAC, and LATAM.
Top Samsung Apps for Programmatic Advertising in North America, May 2023
- Sling TV
- fuboTV
- SAMSUNG TV
- Pluto TV
- Tubi
Download the full May 2023 Global CTV Publisher Trust Index – Samsung report here. The full report contains the top apps across North America, EMEA, APAC, and LATAM.
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