Digital Marketing

Power Digital Announces Jeff Mason as Company’s New CEO

Founder and Former CEO Grayson Lafrenz Steps Into Chairman Role
Power Digital

Power Digital, a leading tech-enabled full-service digital marketing firm that utilizes data, analytics, and proprietary technology to drive growth for brands, announces today the promotion of Jeff Mason as Power Digital’s next Chief Executive Officer (CEO), who previously held the President position. Founder and now former CEO Grayson Lafrenz will become Chairman of the company.

As CEO, Mason will oversee the rapidly growing team of industry experts at Power Digital, which has consistently maintained a 91% client retention rate and 95% employee retention rate. Mason plans to continue to keep client satisfaction and innovation at the forefront of Power Digital’s mission.

“In short, Jeff has always been the guy for the job and person I wanted to succeed in this role,” said Lafrenz. “I knew the moment we hired him that he would help level up our company, and he continues to exceed my expectations. We have worked closely together for the last 3+ years, and he has entrenched himself across all core functions of the business. He is ready to be the CEO and I can’t think of a better person to lead Power Digital.”

“Jeff is an integral part of the Power Digital team and our close working relationship means we have witnessed his dedication and commitment to the growth of the organization firsthand,” said Kevin White, Managing Partner at Court Square Capital Partners. “We are confident in Jeff’s ability to continue building upon what Grayson created at Power Digital and look forward to partnering with him to achieve the next phase of the company’s growth plans.”

Since joining Power Digital in 2020, Mason has been a driving force in supporting the company’s growth, leading initiatives around new business development, client expansion, the build out of the private equity division, driving the company’s culture, and more. He revamped Power Digital’s proprietary forecasting model, created the new client services and revenue pillar structures, propelled sales process iteration and refinement, and established departmental KPI dashboards. Most importantly, he continues to keep team culture and its people top of mind with every step. Mason brings over 20 years of experience working in leadership positions, including an 18-year tenure with Xerox, where he led a team of over 300 people and grew revenues by more than 625%.

“Grayson and the Power Digital team are unlike any other group of people I’ve ever worked with,” said Mason. “The foundation that Grayson has built is undeniable and with our team of incredibly smart, talented, and relentless innovators, I am ecstatic to help propel us to the next level.”

In Lafrenz’s new role as Chairman, he will focus on shaping Power Digital’s strategic vision alongside the company’s board and executive team, and spend more time on his professional passions: overseeing mergers and acquisitions and mentorship.

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