PR Agency LaunchTech Communications Wins 2020 MarCom Award

public relations

LaunchTech Communications, a prominent technology and cybersecurity PR agency, today announced the 2020 MarCom Awards has named it a Platinum Winner, the highest honor, in the category of Strategic Communications – Media Relations/Publicity. The MarCom Awards recognize creative marketing and communications professionals from around the world for outstanding achievement and is judged by the Association of Marketing and Communications Professionals (AMCP), a 25-year-old international organization.

LaunchTech Communications earned this prestigious award for securing extensive media coverage on behalf of a client in the API Security market in June 2020. Top tier coverage included placements in TechCrunch, Fortune, AP, VentureBeat, and SiliconANGLE. During the release month, the client achieved a 51% share of voice amongst its top five competitors despite big news events for those organizations, including an IPO.

“It’s wonderful to have LaunchTech’s PR expertise in the cybersecurity space recognized by this global award,” said Wayne Schepens, Managing Director of LaunchTech Communications. “My team has been busier than ever this year as current and new clients’ appreciation for the value of PR and communications has been amplified by the hiatus of in-person business meetings.”

“We are proud to have produced such stellar results for our client. Our team paired an aggressive media outreach strategy with multifaceted messages to resonate with a wide variety of outlets,” added Kate D. Shapiro, SVP of Operations of LaunchTech Communications.

For the third consecutive year, LaunchTech Communications was also named to Expertise’s 2020 list of Best PR Firms in Baltimore in addition to being named Agency of the Year for Cyber and Info Security in the Global Excellence Awards. The agency celebrated its 5-year anniversary in February and has seen continued growth in revenue and team size despite this year’s challenging conditions.

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