PremiumMedia360, the advertising data automation company, and Nielsen, a global leader in audience measurement, announced the integration of Nielsen Local TV measurement to enable in-flight audience reporting for local market campaigns. PremiumMedia360 CLIR Flight™ cross-checks station airings with campaign buy and traffic data to identify and reconcile campaign airing discrepancies, allowing buyers and sellers to immediately correct errors during the campaign. CLIR Flight’s reconciliation now incorporates Local TV measurement data from Nielsen to which agencies can also subscribe.
“Our Nielsen Local TV measurement data integration gives agencies a mission critical view into audience impression and ratings delivery,” explained Cordie De Pascale, Chief Strategy Officer of PremiumMedia360. “Our agency partners use critical overnight data reports to gain a clear view of performance and further insights required to take corrective action with their sellers.”
“Together, CLIR Flight and Nielsen Local data add value to the assurance we provide our advertisers that their campaigns will deliver as planned,” says Norman Lane, EVP Local & Performance Video Investment, APEX Exchange. “By partnering with PremiumMedia360 we have the right combination of tools and audience data to automate the error detection and resolution process that can otherwise derail campaign delivery.”
“We’re excited to work with PremiumMedia360 to help media buyers and sellers accurately pace and adjust their local campaigns in real time,” said Catherine Herkovic, EVP, Managing Director, Nielsen Local TV. “We’re proud to offer trusted audience measurement at the local level so agencies and advertisers can have a full view of their audience and reach the right people, at the right time, with the right content.”
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