ENGINE Media Exchange, a leading, end-to-end technology and programmatic solution, announced today the appointment of Alex Cook as New South Wales Sales Director. Cook will drive new business growth and build a sales team in Sydney for the Australian market.
“Alex’s immense experience and his proven industry track record will allow us to deepen our regional connections and continue our business development successes,” said Deryck Wills, Head of APAC for ENGINE Media Exchange. “Alex instantly understood our transparent and innovative approach to the programmatic landscape, and his extensive competitor insights and great reputation in the market make him a vital asset for our Sydney team.”
In his new role, Cook will also manage existing accounts and find new partners as ENGINE Media Exchange expands in the region. He will report directly to Willis, focusing on delivering leading programmatic solutions for Australian clients.
Prior to ENGINE Media Exchange, Cook worked at Amobee as a senior lead across platform sales, and at Big Mobile, as business development director. His first day at ENGINE Media Exchange was June 1.