Rad Intelligence (RAD AI) today announced the appointment of Steven Elliott, effective immediately, as its first VP of Client Development and Partnerships, in a move to strengthen and build its values-based consultative approach to strategy and client development.
Elliott brings 7 years of experience in the marketing and technology worlds where, most recently, at Branded Entertainment Network, he helped build their performance arm with influencer marketing, and assisted BEN with scaling their sales team 4x during the pandemic.
RAD AI has been on a steep growth curve over the past year with the advent of a number of enterprise F500 clients in the travel, entertainment, healthcare, finance and Web3 industries.
Jeremy Barnett, RAD AI CEO said, “RAD AI is not a typical digital marketing organization as we strive for purpose and authenticity in all our work. Finding Steven was a godsend as he’s first and foremost a high integrity professional whose values align with our core ethos. For us, once we share and align values, success typically follows. We are excited to welcome Steven to our RAD team.”
Steven Elliott explained, “I was struck by the company’s philosophy and powerful AI platform as it’s a potent combination that can significantly help our clients. Real innovation is complex and often muddled by jargon in our industry. I couldn’t be more excited to shine light on what makes the RAD AI platform and team so special.”
RAD AI has created an AI with emotional intelligence (EQ) and has invented a methodology in which it uses influencer marketing– to create reality based episodic marketing — then, uses its AI EQ to repurpose that content across the entire marketing mix including landing pages, emails, blogs, and paid advertising.
“We believe marketing in its traditional sense is dying a slow death and quite frankly it’s about time,” Barnett explained. “The world doesn’t need more BS, hyperbole or annoying ads stalking us around the internet. It’s time to take marketing to its next level— which means stories that impart honesty and authenticity for modern audiences across the globe.”