Rokt appoints first Chief Financial Officer

Rokt, the global e-commerce martech company, has appointed Holly Lim as the company's first CFO

Rokt, the global e-commerce martech company, announced the appointment of Holly Lim as the company’s first Chief Financial Officer. Based in Rokt’s New York office, Lim will lead global financial strategy with corporate development, business analytics, finance and legal teams reporting into the new CFO org. She will report to Rokt Chief Executive Officer, Bruce Buchanan.

Lim’s hiring comes at a critical time for the technology business, who has raised $34 million to date, as they experience rapid growth and momentum including the appointment of ex-Apple leader, James Wilson as CTO.

A seasoned executive, Lim joins Rokt from CFO positions at TuneIn and SoundCloud, and previously served as Group Finance Lead/Operations and Strategy at Google’s Advanced Technologies and Projects (ATAP) group. In her new position at Rokt, Lim will bring her deep technology and innovation experience to help grow and strengthen the financial foundations of the company.

Bruce Buchanan, CEO of Rokt said that “We are thrilled to have Holly join Rokt as Chief Financial Officer. Our continued rapid growth and success is all about attracting the best talent.”

Prior to Rokt in her role at TuneIn, Lim was responsible for revamping business processes and systems to help the company execute at speed and on strategic planning initiatives that shaped the company’s late-stage vision and core internal investment strategy. Lim also looked after the global financial strategy at SoundCloud and led financial & business operations for Google’s ATAP group.

Lim commented that “The Rokt team has developed a unique opportunity in the martech space and I’m excited to work across the company’s global organization and partner with teams to drive continued growth and profitability. I’m looking forward to joining Rokt’s executive team and certified Rokt’stars in driving the business forward and breaking new ground with our enterprise customers.”

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