Search Engine Land: Wpromote Named Agency of the Year in SEO and PPC Twice

Search Engine Land

Search Engine Land, the leading search marketing industry publication, recognized Wpromote as the Agency of the Year in the prestigious annual Search Engine Land Awards in two categories, SEO and PPC. This week, Wpromote was also named one of Adweek’s Fastest Growing Agencies 2023, a clear indication that the agency’s business outcome-focused approach to marketing is translating into continued success with advertisers.

These wins serve as a strong validation of Wpromote’s leadership in the rapidly changing media landscape. The agency’s paid search and earned media teams have been at the forefront of the AI evolution of the search engine results page (SERP), including agency-wide initiatives driving early testing and adoption of Google Performance Max (PMax) campaigns and pioneering experimentation with AI-powered conversational search across Google’s Search Generative Experience and Microsoft’s Bing.

The case study that earned Agency of the Year – PPC honors from Search Engine Land zeroed in on how Wpromote transformed footwear powerhouse REEF’s paid search strategy to embrace AI-powered PMax and increase revenue by 131%.

Jayme Hoy, Wpromote’s VP of Paid Search, pointed out that the agency’s commitment to innovation is critical, noting that “we are winning for our clients by leaning into the massive changes happening in paid search, from AI-powered campaigns to going up the funnel with YouTube.”

The winning entry for Agency of the Year – SEO featured Wpromote’s work with Peacock, NBCU’s streaming service. The case study focused on how the agency partnered with the client to build a dynamic, agile search strategy supporting and amplifying the release of the reality show The Traitors, which was a major success for the streamer.

Wpromote’s VP of Earned Media, Rachel Bucey, made it clear that the dual award wins underscore the importance of a holistic approach to organic and paid search, made possible by best-in-class tools that leverage cross-channel data in Wpromote’s proprietary tech platform, Polaris. “I am immensely proud of how Wpromote has fostered a culture that values cross-channel achievement and invested in proprietary technology that streamlines silo-free delivery.”

The agency’s industry-leading approach to holistic search has a winning record, earning a Digiday Award for Best in Search for Wpromote’s partnership with Intuit QuickBooks. Most recently, VP of Integrated Media Sammy Rubin was recognized as an Adweek Media All-Star for her work bridging media silos for Wpromote’s clients.

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