Sherpa Digital Media, Inc., a leading provider of virtual events, webinars, and webcasts for enterprise Marketing and Communications, shared usage metrics of its flagship platform for live and on-demand video hosting and streaming. Over the course of 2020, Sherpa hosted and streamed over 11,000 events, due in large part to a surge in demand for virtual events and online video during the pandemic. As more companies begin phasing back to a traditional in-person work model, more events are adopting a hybrid approach, wherein there is a digital, live-streaming component coupled with a physical presence component. Sherpa expects to see many more companies incorporating streaming technology and hosting hybrid events as this becomes the de facto event experience.
“At GovExec, we ran more than 200 virtual events last year and embedded video on a variety of pages,” says Government Executive Management Group’s Director of Events George Jackson. “We partnered with Sherpa because they’ve been the most reliable, consistent, and high-quality platform for streaming that vital video to our audience of top government decision-makers. We also get great insights for our clients – on viewership and more – from their analytics dashboards.” Sherpa measures key metrics on live events and video content through native dashboards in the platform, and, in 2020, recorded over 20 million of these marketing insights (which include poll submissions, questions asked, and many more data points).
“It’s been really interesting to see all the creative ways companies are leveraging video to communicate with their employees, partners, and customers,” notes Mark Strathdee, co-founder and CEO for Sherpa. “Not only are they creating new content from scratch, but they’re able to repurpose old content and get additional value from those efforts.” Sherpa’s extensible backbone of platform APIs allows it to be integrated with existing business systems to derive value and yield significant productivity gains. In 2020, Sherpa recorded 10 billion API calls, which have allowed organizations to create, host, share, and measure video content with much more detail and accuracy. Strathdee remarks: “We only expect this growth to continue as Sherpa keeps developing features and functionality for our core platform offering.”