Retail technology start-up Radius8 announced today that Europe-based SNIPES, who launched its US expansion through an acquisition of KicksUSA in 2019, has deployed the Radius8 Welcomer to create hyper-local experiences on its US mobile website martech news. The Welcomer allows SNIPES to surface location-specific offers, events, messaging, and promotions based on the consumer’s proximity to a SNIPES store to drive store traffic .
The Radius8 Welcomer ease-of-use provides the capabilities for SNIPES to geo-fence specific event venues, concerts, and professional sporting events to deliver custom hyper-local messaging relevant to the event martech.
As SNIPES continues to expand in the US, most recently via an acquisition of Detroit-based Mr. Alan’s, Radius8’s technology is being leveraged to raise brand awareness and drive a targeted experience for customers in the new markets.
“Radius8 allows us to create targeted offers that convert traffic to our e-com platform into foot traffic to our stores, and we’re seeing the results. Customers who convert from http://www.snipesusa.com to one of our physical store locations through Radius8 have an average order value almost twice the norm.” said Jenna Flateman Posner, VP of Digital at SNIPES USA.
“Additionally, we’ve been able to rapidly mobilize targeted e-com experiences and content to support our marketing team. E-com’s reach and precision help us promote marketing events based on where our customers are and what activations are most relevant to them. Ultimately this drives awareness, brand equity, and cross-channel sales.”
Radius8 is a local engagement platform that delivers hyper-local digital experiences to create new commerce opportunities for any enterprise with physical locations and digital channels. These experiences are now table stakes to meet today’s industry standards and consumer expectations and allow you to improve profitability by increasing consumer engagement. Radius8 can generally be implemented in less than 30 days regardless of an enterprise’s technology stack, without investing in new infrastructure. Customers who have adopted Radius8’s technology include adidas, John Varvatos, Lucky Brand Jeans, Orvis, and many more.
SNIPES specializes in offering the latest styles of sneakers and streetwear for women and men of all ages. Available in children, juniors and adult collections, Snipes carries internationally-known name brands, such as Nike, Jordan , Adidas, Vans, North Face, Karl Kani, PUMA, and more. SNIPES has continuously expanded since 1998 with a presence in more than 250 stores in Europe and almost 100 stores in the US. Visit online at snipesusa.com.