Sprout, a leading cannabis CRM and marketing platform for the cannabis industry and Helix Technologies, Inc. (OTCQB: HLIX) subsidiary, BioTrack, the leading provider of seed to sale tracking and dispensary point of sale software to the cannabis industry, announced today the completion of an integration between their two platforms that automatically synchronizes and updates customer data and enhances revenue opportunities for each participating dispensary.
The integration, which connects the BioTrack platform to the Sprout’s CRM is now being implemented across multiple dispensaries across multiple states.
“As one of our premier integration partners, we are excited to get this integration completed as it was one of the top requests of our customer base as a way to further enhance their Sprout experience”, said Jaret Christopher CEO of Sprout.
The integration will automatically sync the consumer data, transactional data and other attributes automatically from BioTrack into Sprout provided that the consumer has given consent and approval to be marketed to. With compliance being of utmost importance, the Biotrack user interface includes a ‘text marketing opt-in’ designation that will ensure that only those that have agreed to receive messages will be included in any sync of the two systems.
“Over the last few months, the coronavirus has altered consumer behavior and dispensaries are looking for technology that can provide a touchless or contact-free experience. Our Biotrack integration solves this problem while making it easy for consumers to opt into marketing campaigns without needing to touch a digital screen or keypad”, commented Christopher.
“The industry continues to evolve, and providing fully integrated, streamlined Sprout services that are critical to optimizing efficiency will offer a competitive advantage to dispensaries. This is another tool to help our customer base grow their business in a COVID landscape,” said Helix Biotrack COO Dr. Moe Afaneh.
With the Sprout and Biotrack integration, dispensaries can send targeted text messages and email marketing campaigns based on consumer preferences, demographics, as well as transactional purchases that have been made in the past.
The integration is available now and can be implemented by calling 1-(888) 411-1699, or emailing Sprout at hello@sprout.online to start the process. (http://www.sprout.online)