Ecommerce Launches on the Blueport Commerce Omnichannel Platform


Blueport Commerce, the leading e-commerce platform for big-ticket retail, announced the launch of Steinhafels Furniture new omnichannel website,

Steinhafels is a Furniture Today Top 100 furniture and mattress retailer with 15 brick and mortar locations in Wisconsin and Illinois. The design and launch of the new supports Steinhafels’ growth and omnichannel strategies.

“We are very excited to partner with Blueport Commerce to launch the new flagship” says Andrew Steinhafel, President of Steinhafels. “We believe our new e-commerce platform will provide our customers with a state-of-the-art customer experience and create a seamless omnichannel experience with our brick-and-mortar stores. Since our new site launched, we have seen improved metrics as well as growth in our e-commerce revenue. We look forward to continuing our partnership with Blueport in the years to come.”

Carl Prindle, Blueport’s Founder & CEO, adds “We’re honored by Steinhafels’ selection of Blueport to support their online and in-store growth objectives. Our new Cloud platform represents decades of furniture e-commerce experience working with some of the largest retailers in furniture, now available in a turnkey, customizable e-commerce platform. We look forward to Steinhafels’ partnership as we jointly pursue our mutual goal of offering best-in-class experiences to big-ticket shoppers and driving sales online and in stores.”

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