StrawberryFrog names Nick Sonderup Executive Creative Director


Award-winning creative powerhouse joins the 25-year old strategic consulting and creative marketing firm to add his visionary talent, insight, and leadership to expand StrawberryFrog’s creative surge into 2024

StrawberryFrog, the world’s first Movement Thinking™ company, today announced it has hired Nick Sonderup as Executive Creative Director. Sonderup is an award-winning, Emmy-nominated creative leader, ECD and writer with over 22 years of experience. 

Sonderup was previously at Pereira O’Dell, where he led the NY Office and creative department for over five years. Under his leadership, Pereira O’Dell won and retained a roster of iconic clients, such as, MINI, Stella Artois, Corona, Pillsbury, The Central Park Conservancy, Yellowtail wine, Redemption whiskey, among others.

“Nick is a powerful addition to our exceptional creative force,” said Scott Goodson, Founder and CEO of StrawberryFrog. “His outstanding track record of delivering original, inspiring work that resonates deeply with audiences,  and style, perfectly reflects our Movement purpose and our identity as a creative driven company that sparks Movements.” 

Sonderup’s authoritative creative prowess has been recognized across nearly every industry awards show including The Andys,One Show, Cannes Lions, Clios, D&AD, Effies, the ADC, Campaign BIG awards, among many others. His work for GE earned him an Emmy nomination for “Outstanding Commercial” in 2014 during his tenure at BBDO New York.

In addition to his work at Pereira O’Dell and BBDO NY, Sonderup has held leadership posts at Ogilvy and Translation. He started his creative career at MTV. Sonderup was the pop culture cable network’s sole writer in the Off-Air Creative department and was responsible for developing promotional materials across multiple TV franchises and awards shows, including the MTV Video Music Awards, Movie Awards, Punk’d, The Osbournes, and others. After MTV, Sonderup started his agency career when he was brought on as a copywriter at Wieden + Kennedy.

Over a decade ago, Sonderup took a break from his “normal life” and embarked on a three-month tour of “binge-gigging” to see 100 different musical acts. He turned the project into a short documentary called “100 Bands in 100 Days,” which became a Grand Jury award nominee at the 2010 SXSW Film Festival. 

“I’m honored as well as exhilarated to be part of StrawberryFrog,” said Sonderup. “By building brands that speak directly to ideas that fuel the culture and the way communities respond and revolve to those concepts is what advertising needs to be about. That’s the essence of StrawberryFrog’s Movement thinking. And that lines up perfectly with the work I’ve always loved to do.”

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