Street Fight, the leading industry publication for local media, advertising, and commerce, today announces the winners of its annual Innovator Awards. Spanning 12 categories that represent the top battlegrounds in local commerce, winners embody the best of innovation and achievement in these areas.
Examples include Foursquare, which takes home the award for Innovator of the Year. After reinventing its business into a location data powerhouse and acquiring attribution leader Placed this year, it has exhibited the qualities and criteria that caught the awards judges’ eyes.
Sproutloud takes home the award for Best Marketing Platform. Its distributed marketing platform runs across channels with an intuitive UX that reduces friction for brand marketers. Connected Travel likewise caught the judges’ attention for its work with Honda to implement an in-vehicle gamified experience to drive and track local commerce. It brings home the award for Most Innovative Local Search Site or Application
“Street Fight’s charter is to educate the world on the innovation and best practices in local media, advertising, and commerce,” said Mike Boland, Lead Analyst at Street Fight. “A key corollary to that mission is to recognize and award the innovators driving these sectors. We congratulate the winners and thank our panel of A-list judges for the tough job of evaluating such a strong, competitive field.”
The Innovator Awards kicked off in July and accepted invitations throughout the summer, after which a panel of five judges evaluated the submissions against pre-defined criteria within 12 categories. Winners include the above samples and the full list, which can be seen at the reference links below.
Awards Categories
Best Marketing Platform
Best Social Media Platform
Best Analytics Platform
Best Ad Platform
Best Local Campaign
Best Social Media Campaign
Most Innovative Use of Geospatial Technology
Most Innovative Use of Location Data
Most Innovative Use of Consumer Data
Most Innovative Use of Automation, AI, or Machine Learning
Most Innovative Local Search Site or Application
Innovator of the Year
More details can be found here.
Awards Judges
Gwen Morrison: CEO, The Americas, The Store | WPP
Jason Breazeale: Architecture and Technology Innovation, Denny’s
Dave Elliot: SVP, Marketing, True Value
Andrew Laudauto: EVP, CTO, The Vitamin Shoppe
Douglas Manning: Manager, Digital Experience, Chamberlain Group
More details and bios for the judges can be found here.
Awards Details
More details about the awards, winners, voting methodology, judges, submission criteria and other factors can be found here.