Advocacy, Loyalty & Referrals

T3 Named A Strong Performer In Loyalty Services By Independent Research Firm

T3 Named A Strong Performer In Loyalty Services By Independent Research Firm

T3, the Austin-based innovation agency, was among the select companies Forrester invited to participate in its report: The Forrester Wave™: Loyalty Service Providers, Q3 2019. In this evaluation, T3 was cited as a Strong Performer among Loyalty Service Providers.

The Wave report stated: “T3 designs experiences that earn customer loyalty. For companies looking for a new way to solve loyalty challenges, T3 offers a compelling approach.” T3 earned the highest score possible in the “vision and execution road map” criterion.

In its analysis of T3, Forrester reported: “Its ‘Modern Loyalty’ approach focuses on designing innovative experiences that drive loyalty by anticipating and exceeding customer expectations.” The report went on to state that client “references confirm T3’s commitment to innovation and appreciate its creative storytelling and ‘interesting way of thinking about loyalty and delivering on its ideas.'”

“We believe this recognition validates the work we are doing for our clients,” said T3 President Ben Gaddis. “Customers are looking for more personalized experiences that build deeper loyalty. We’re helping brands in all categories move beyond points and restrictive platforms to create modern experiences that build deep loyalty based on each customer’s preferences. In our opinion, Forrester simply ranks the best of the best and we are honored that our Modern Loyalty solution has been recognized in their Service Providers Wave.”

T3 Loyalty Practice Lead Sean Eidson has worked in the loyalty space for almost 20 years and is seeing a rapid and fundamental shift in what consumers are demanding in loyalty programs.

“We think Forrester definitely has the pulse on the future of loyalty that’s driven by explicit rewards, implicit rewards and personalized experiences. That’s exactly what we’ve been delivering to clients,” said T3 Loyalty Practice Lead Sean Eidson. “The first generation of points-based programs are almost 50 years old, but their core strategies, economics and rewards structures have not evolved with consumers. We are helping brands evolve quickly.”

The Forrester Wave: Loyalty Service Providers, Q3 2019 evaluated the “14 providers that matter most and how they stack up.” It assessed the state of the loyalty service provider market with a comparison of 14 providers across 22 criteria.

T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the country with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s), Edible Arrangements and other clients.

Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations. For more information, visit

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