AdLib Media Group, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and Octane11, the B2B data platform company bringing simplicity to enterprise analytics, today...
AdDaptive Intelligence, the leader in account-based advertising and analytics, announced the expansion of its AI-powered advertising platform, reinforcing its commitment to helping B2B brands reach high-value audiences with efficiency, scale...
Jasper, the world’s leading AI marketing platform, announced a major expansion of its product suite with the launch of Jasper Studio, giving marketers the autonomy to design and deploy AI...
Demandbase, the leader in account-based GTM for B2B enterprises, today announces the release of the 2024 State of B2B Advertising report. After surveying B2B industry professionals, Demandbase compiled the findings...
ZoomInfo, the go-to-market platform to find, acquire, and grow customers, announced that ZoomInfo Sales, ZoomInfo Marketing, and Chorus by ZoomInfo have earned 2025 Buyer’s Choice Awards from TrustRadius. The TrustRadius...
RollWorks, a division of NextRoll, Inc., has been awarded the “Best Account-Based Marketing Solution” in the 2024 MarTech Breakthrough Awards. This recognition highlights RollWorks’ ability to help business-to-business (B2B) companies...
Leading growth consultancy and pioneer of Account-Based Marketing, Momentum ITSMA, has unveiled findings from its 2024 Global Thought Leadership Benchmark, revealing a connection between the maturity of thought leadership programs and...
Momentum ITSMA, a leading growth consultancy and pioneer of Account-Based Marketing (ABM), announces its appointment of Chief Consulting Officer Meta Karagianni, following on from a standout year of double-digit growth from its...
ROI·DNA, part of Hotwire Global and The Enero Group, a premier B2B digital marketing agency specializing in account-based marketing (ABM) and account-based experience (ABX), announced today a strategic partnership with Employ Inc., a leading...
Historically, businesses’ Marketing and Sales teams have operated independently, each with its own set of priorities. This approach often leads to counterproductive outcomes as Sales teams point fingers at Marketing...
