Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced the successful execution of a cookieless advertising test conducted in partnership with Havas Media Network, one of the world’s largest global...
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced an expanded Connected TV (CTV) suite that will give advertisers greater...
AnyClip, The Visual Intelligence Company™ is thrilled to announce its partnership with Graham Media Group, a leader in the media industry renowned for its innovative approach to television broadcasting and digital media....
Google is dropping its plans to remove third-party advertising cookies from its Chrome web browser, around five years after launching a scheme looking for ways to carry out the process....
The ANA’s Global CMO Growth Council has announced the launch of “The CMO Guide to GenAI,” a first-of-its-kind public collection of case studies from some of the world’s leading brands. The guide...
MediaGo, the deep learning-based intelligent advertising platform, announced today that it has comprehensively upgraded its SmartBid product. Introducing the Maximum (Max) Conversion bidding mode, the new upgrade aims to maximize...
PlusMedia, a leading agency in insert media, proudly announces the rebranding of its media monetization service to “Generate.” This innovative solution empowers brands to generate revenue by including offers from...
The Coalition for Better Ads (CBA) has announced a first-of-its-kind certification to grow publisher revenue and build consumer confidence in high-quality, non-intrusive advertising. A successful pilot program conducted by Admiral with multiple CBA...
SoundStack, the independent audio-as-a-service (AaaS) company, today announced a partnership with Barometer, the only independent brand suitability and contextual targeting solution for podcast advertising. The agreement enables buy-side partners to...
Tango Media Systems, the specialized Advanced TV ad tech division of Centriply, announced its newest collaborative effort with local video solutions provider Locality. With dedicated support from custom inventory management tool,...
