COOL Media is pleased to announce the appointment of John Riemenschneider as Director of US Advertiser Sales, effective June 2024. Riemenschneider brings over two decades of expertise in digital media sales, and a...
Seedtag, the global leader in contextual advertising, announced today that the company has acquired JustEggs, an Australian-owned creative intelligence business that drives measurable digital solutions for brands and advertisers. The acquisition...
The Uptown Agency, known for building meaningful brands and award-winning creative advertising, is thrilled to announce Randall Hooker as its newest Creative Director. With deep knowledge of the advertising space, Hooker brings...
Escalated.io (https://escalated.io) recently released additional security steps for allowing partners to enable signing of all IVT (invalid traffic) responses from the company. In environments where client-side communication is a necessity, the...
Despite continued technological innovations aimed to support rapid growth within media advertising, the vast majority (85%) of brand and agency marketers use Excel or Google Sheets to manage media planning....
Interpublic Group announced that it has further unified its data, engineering, martech and adtech technology resources, as Jarrod Martin, current Global CEO of KINESSO, adds oversight of Acxiom, IPG’s data,...
Wimt today announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers,...
Slickdeals, the only shopping platform powered by millions of avid shoppers sharing and discovering online deals and coupons, today introduced new sales and marketing leadership with the addition of John Breen as...
The most successful Amazon brands are using Amazon “large data” to grow their sales dramatically. Through careful software analysis of this data, new Amazon sales opportunities abound. Here are some...
Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced a strategic integration with the carbon intelligence platform Cedara. This partnership aims to provide comprehensive carbon measurement capabilities for advertisers...
