Anura Solutions, the authority on ad fraud detection and prevention, has launched a new e-book created specifically for professionals in the search arbitrage space. Fraud-Free Traffic: Safeguarding Your Search Arbitrage is packed with real-world strategies to protect your profits,...
Magnite, the largest independent sell-side advertising company, announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit...
Matrix Solutions, a leading provider of media ad sales platform solutions, is proud to announce its acceptance into Microsoft’s ISV Success Program. This strategic collaboration will enhance Matrix’s development capabilities,...
Global advertising technology leader The Trade Desk announced the appointment of Alex Kayyal to its board of directors. Kayyal has extensive experience as an investor, operator, board member and advisor...
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced Ludovic Menard as its new Chief Product Officer (CPO). Menard returns to VIOOH after almost three years,...
Channel Factory, the global brand suitability and contextual advertising platform, has partnered with Google TV to sell inventory of Google TV Masthead’s ad units on Google TV and Chromecast with...
Equativ, a global independent adtech company, announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides...
Omneky, the leading platform for AI-powered advertising solutions, announced the availability of its platform on AWS Marketplace. This collaboration simplifies the procurement process for AWS customers, enabling them to quickly...
AdAdapted, a consumer packaged goods (CPG) media partner revolutionizing advertising technology by turning pre-shop intent into awareness and action, announced the expansion of its partnership with Flipp. Flipp, a digital...
Reveal, the pioneer and market leader in Out of Home measurement and attribution, is thrilled to announce the launch of Brand Lift Studies in Canada. Effective immediately, anyone with OOH...
