Roku and Dentsu Reveal Key Insights for Shoppable TV Advertising...
Roku, Inc., the #1 TV streaming platform in the U.S.*, and Dentsu are revealing new findings from a study looking at how consumers engage with shoppable TV. As streaming becomes...
Tag: automated software testing
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IAS Launches First-To-Market Partnership with Lyft Media
Integral Ad Science, a leading global media measurement and optimization platform, announced a first-to-market partnership with Lyft enabling advertisers to validate the quality of their Lyft Media buys with IAS’s...
LiveRamp and WAG Announce Robust Data Collaboration Partnership
LiveRamp, the leading data collaboration partner, announced it is powering Walgreens Advertising Group’s (WAG) clean room solution. The partnership enables WAG, the retail media division of Walgreens, to increase access...
Gainsight Announced the Launch of Atlas
Gainsight, the retention engine powering the world’s most customer-centric companies, announced the launch of Atlas—a new generation of AI agents purpose-built to help companies guide their customers from onboarding to...
Identity Digital Unveils Strategic Partnerships
Identity Digital®, a leader in connecting the online world with domain names and related technologies, announced a series of strategic alliances with prominent Software as a Service (SaaS) platforms including...
Knotch Launches AgentC: The Managed AI Service for Marketers
Knotch – the leading digital optimization platform for Fortune 1000 brands – announces the launch of AgentC™, the Managed AI Service for Marketers. Already in use by top brands like MoneyLion, Zoom...
Aive Raises €12M to Lead in Automated Video Post-Production
Video post-production automation platform Aive raises €12 million in Series A funding, led by international investment firm Invus. This round of financing, which comes just over a year after the...
TestRail Publishes 4th Annual Software Testing and Quality Report Edition
TestRail, the leading dedicated QA test management platform, releases the fourth edition of its Software Testing and Quality Report, offering a global snapshot of the evolving landscape of software quality...
Personalization Triples Regret at Key Points: Gartner Survey
Personalized marketing, while valuable for some, generates negative experiences for 53% of customers, who were 3.2x more likely to regret a purchase and 44% less likely to purchase again in...
ThoughtSpot Launches Agentic Analytics Platform for Snowflake
ThoughtSpot, the Agentic Analytics Platform company, announced a new offering of the ThoughtSpot Agentic Analytics Platform purpose-built for Snowflake, the AI Data Cloud company, at Snowflake Summit 2025. This new ThoughtSpot...
