Tealium announced today that it has launched new integration capabilities with Amazon Ads, including Amazon DSP and Amazon Marketing Cloud (AMC), to better equip advertisers in activating audiences, assessing advertising performance, and overall enhancing real-time,...
A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales,...
Today, Doceree, the leading global platform building unprecedented solutions for healthcare professional (HCP) messaging, proudly unveils its new groundbreaking offering – Insights. Inspired by tools like ChatGPT, this innovative solution...
Marketing powerhouse, Refuel Agency, has partnered with Wrench.ai, a leading innovator in AI-driven marketing solutions, to amplify campaigns through AI learning. As the largest provider of media and marketing services...
As privacy concerns and weakening marketing performance erode traditional online advertising, Web3 Pro, a leading MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding...
Anova.ai debuts today with the first marketing analytics platform powered by generative AI and purpose-built for small to medium-sized businesses (SMBs). Marketing teams can now talk to their data in natural...
Building on its past work in growth marketing, product analytics, and data warehouse projects, with more than 850 clients, Mammoth Growth is pleased to announce the appointment of Matt Rodgers as its...
Key Findings At-A-Glance: Generative AI investments are expected to surge 25% in the coming year across functional areas. 58% of enterprise leaders actively use generative AI – with 37% using...
Steve Madden Ltd, a leading designer and marketer of fashion-forward footwear, announced today it has named media agency January Digital as its digital agency of record (AOR) in North America. January Digital will...
Today, Plus Company announces the launch of Plus AIOS, a new predictive intelligence solution that allows marketers to intelligently optimize marketing performance with a complete and continuously updated view of the customer journey...
