IAB Tech Lab Introduces PAIR Protocol for Advertisers and Publishers
New Open Standard Enables Secure, First-Party Data Matching Through Interoperability Between Data Clean Rooms; Open for Public Comment Until October 25, 2024
Tag: digital advertising agencies
246 results found
TripleLift Promotes Jennifer Lee to Chief Customer Officer
Lee will lead all of TripleLift's offerings and customer-facing functions on a global scale
TripleLift appoints five new leaders across its global business
TripleLift, the ad tech platform elevating digital advertising across every screen, today announced that it has hired five new leaders to join the company’s executive team across the global organization....
Haleon Selects PubMatic as Supply Optimisation Partner
PubMatic (NASDAQ:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare...
State of Privacy in Advertising for 2024: Proximic by Comscore
Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for programmatic activation, released its inaugural State of Privacy in Advertising Report....
Nativo Hires Michael Lehman as Its New President
Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences, announced the hiring of Michael Lehman as its new President. This leadership addition...
Narrative Unlocks CTV For Thousands of Brands
Unique Audio-to-Video CTV ad format enables audio advertisers to reach precise audiences on CTV with high-impact advertising for better reach and performance Kargo, a leader in the digital advertising space,...
Vibenomics & Pathformance Team Up to Redefine In-Store Measurement
Vibenomics, a Mood Media Company and leading in-store digital advertising provider, today announced it is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. This collaboration presents a...
AUDIENCEX Unveils Performance Metrics from AUDIENCEX Intelligence
AUDIENCEX, the AI-enabled, omnichannel advertising partner built to drive results for brands and agencies, released data highlighting the year-to-date impact metrics for AUDIENCEX Intelligence (AXi), its suite of privacy-safe data...
Axis Programmatic Platform Partners with House of Pubs
Axis, an AI-powered programmatic middleware that streamlines connections between suppliers and advertisers, is thrilled to announce a strategic partnership with House of Pubs, a renowned network of premium independent publishers....
