With breach attempts and cyberattacks increasing, many companies say artificial intelligence (AI) is a necessity in identifying and thwarting threats, and they are devoting bigger pieces of the budget for...
Recently, I’ve gotten a lot of questions about intent data from account-based marketing (ABM) practitioners. If you’re a modern marketer, then you’re well aware that intent has been the hot...
Recently, Amazon Attribution has been getting a lot of buzz in the marketing and advertising sector. Even though the software is still in beta, it has already become quite popular...
In email marketing we talk about subscriber engagement a lot. If your emails aren’t relevant to your subscribers, they’ll end up deleted or marked as spam, negatively impacting your inbox...
