The traditional marketing playbook is rapidly becoming obsolete as emerging consumption patterns reshape how audiences engage with brands, according to groundbreaking research from Horizon Media’s in-house research unit WHY Group...
While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according to new research from Blue Hour Studios, Horizon Media’s full-service social and...
Later, a leader in influencer marketing and social media management software and services, announced its acquisition of Mavely, the leading Everyday Influencer Platform.® This acquisition accelerates Later’s ability to deliver...
Squad, a one-stop solution for influencer marketing, today launched its exclusive “Sponsor” button on Famous Birthdays that will revolutionize how brands and agencies collaborate with internet personalities on marketing. Famous...
#paid, the leading influencer marketing platform, announced the release of its Generative AI Principles and Values Framework. This comprehensive guide provides creators and brands with clear, actionable guidelines for the...
Kou Chaichian, founder of Natural Talent Hive and VP of Brand Partnerships at Fixated, announces a new directive aimed at enhancing the effectiveness and resonance of influencer marketing campaigns. This initiative...
Hello There Collective (HTC), a leading Los Angeles-based influencer and content agency, proudly announces the launch of The Collective a cutting-edge platform designed to revolutionize influencer collaborations and enhance brand engagement in the...
MikeWorldWide, a leading independent global public relations firm, today announced the launch of Everywhere, a new social-first agency built to ignite conversations and create experiences across the digital channels that matter...
Today, Influur, the leading professional networking platform for influencers founded by visionary Latinas –Alessandra Angelini, Valeria Angelini, Paula Coleman, and Fefi Oliveira – announced the successful closing of its $10 million Series A, led by Point72 Ventures and...
StatSocial, the company focused on an audience-first approach across social platforms, is disrupting the influencer marketing industry with the announcement of its groundbreaking new tool for marketers and media planners....
