A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential factors in consumer decision-making, surpassing traditional sources...
Long-form creator content – whether that be long form video; live-streaming; podcasts; or even in written form – is experiencing a resurgence according to new independent research by global creator...
More than a quarter (28%) of consumers have purchased a gift based on a recommendation from a creator or influencer in the past year, according to a new study by Mavely,...
Later, a leading provider of influencer marketing and social media management solutions, announces two strategic executive appointments: Bill Kantar joins as Chief Revenue Officer, while long-time Later veteran Phoebe Maclachlan is promoted to...
LiveWorld, Inc. , a leading social-first digital agency in partnership with Sermo, a fast, frictionless physician social platform and leader in healthcare insights, announces key findings from a recent survey has...
Pearpop, the creator marketing company that enables brands to discover and activate creators for social media campaigns, launched PAIR, its new AI-powered creator review platform for brands. Influencer marketing has...
#paid, a leading influencer marketing platform, has released its 2024 Creator Ad Report, providing the latest industry benchmarks for creator licensing. The report, which is available in full for no...
Coegi, a leading digital media agency owned by True Independent Holdings (TIH), announced the launch of Coegi Canada, marking a significant expansion of its North American operations. The company has...
Stagwell Marketing Cloud’s (STGW) PRophet, award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower communicators that span earned media, influencer engagement and brand monitoring offerings, announced its presence...
Dulcedo Group, an award-winning talent management agency headquartered in Montreal, announces the successful acquisition of Node App, an AI-powered influencer marketing platform. Node App was created to democratize the creator economy and...
